Mad About Copenhagen

Show simple item record Hansdóttir Sørensen, Lilja Bragi Andrésson, Stefán Villarino, Trine Marja Kaarina 2019-01-29T09:53:54Z 2019-01-29T09:53:54Z 2018-06
dc.description.abstract When being a company with such a huge following on Instagram like MAD, it can seem like selling a product/ service is easy enough. But seeing as most of MAD’s followers actually buying their product are foreigners, their main problem becomes selling it to the Danish people. It is no secret that the Danish food scene is continuing to blossom into a culinary utopia and gets more and more appealing and inviting to people of all ages. But danes tend to be loyal and drawn to what they know and are familiar with, therefore they end up going to more known companies for recommendations and answers. Companies that they are aware of and trust - who therefore end up being MADs competitors. Most people think that MAD only posts pictures of food and restaurants on Instagram, and don’t even know that they also make personalised food guides. That’s why creating brand awareness for MAD is so essential - so people can get familiar with the concept and trust it for future decision making. How can Mad About Copenhagen create brand awareness on the Danish market and get people more involved in the Copenhagen food scene, with the help of a digital campaign? en_US
dc.language.iso en en_US
dc.subject SWOT en_US
dc.subject Persona en_US
dc.subject TOWS en_US
dc.subject Campaign en_US
dc.subject Design brief en_US
dc.subject Instagram en_US
dc.subject Food en_US
dc.subject Followers en_US
dc.title Mad About Copenhagen en_US
dc.type Thesis en_US

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