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dc.contributor.author Veselý, Radovan
dc.contributor.author Gazi, Tomas
dc.contributor.author Artjuhhina, Jevgenia
dc.contributor.author Avin, Margarita
dc.date.accessioned 2019-01-21T13:32:42Z
dc.date.available 2019-01-21T13:32:42Z
dc.date.issued 2018-06
dc.identifier.uri http://hdl.handle.net/20.500.11869/977
dc.description.abstract For our exam project where we had to find an artist and promote him/her via digital services (create a website, video, digital products for Social Media, communication plan), we picked the artist - Andrea Klvačková also known as Žabka. Andrea is originally from Slovakia, but she has been living in Prague for many years, where she is pursuing her art career. Žabka creates unique, one of a kind, custom painted shoes, clothes, skateboards, skis, etc. We believe, that Andrea is a perfect candidate to represent our exam case for a number of reasons. Andrea’s communication is not performing in an optimal manner. Andrea is promoting herself mostly through private Instagram and Facebook accounts. She doesn’t have any platform focusing only on her art. Her blog website hasn’t been updated since December 2016. She earns recognition through the spoken word. We assumed that there are some solutions to improve her social presence, such as: Creating social media accounts focused strictly on selling/promoting Andrea’s art Promoting these SoMe accounts through her established Instagram( 3.5k followers) and FB(1.1k friends) accounts. Creating a brand new website, which will work as a portfolio and shop and its design will communicate her art way better. Convert mouth-to-mouth to recognition online and worldwide en_US
dc.language.iso en en_US
dc.subject Persona en_US
dc.subject Customer en_US
dc.subject Digital media en_US
dc.subject SoMe en_US
dc.subject Ideology en_US
dc.subject History en_US
dc.subject Media elements en_US
dc.subject PESTLE en_US
dc.subject TOWS en_US
dc.subject Typograhpy en_US
dc.title Žabka en_US
dc.type Thesis en_US


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