KEA OPGAVER

Difanation Photography

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dc.contributor.author Suteu, Diana
dc.contributor.author Raycheva, Elitsa
dc.contributor.author Vorobeja, Linda
dc.contributor.author Gaspar, Patricia
dc.date.accessioned 2019-01-21T12:20:53Z
dc.date.available 2019-01-21T12:20:53Z
dc.date.issued 2018-06
dc.identifier.uri http://hdl.handle.net/20.500.11869/974
dc.description.abstract Difanation is a photography brand created by Daniel Filipe. He is a young photographer that reaches to be well known locally and both internationally through his hard work and artistic approach in the photography industry. Initially starting as a hobby and a passion, he wanted to give photography another meaning so he started approaching it in a more professional way studying the art of photography. He is in the market for one year and aiming to achieve more in time. Daniel seeks to further reach an outstanding International market through advertising and campaigns so he could show to all the future clients what his “nation” has to offer. The main purpose of the report is to develop a business strategy for Difanation in order for him to gain recognition on the market of fashion photographers. To do that different analysing strategies, user tests and marketing tools were applied. A promotional video, responsive website and a logo were created to fulfill the need of a strong visual identity. en_US
dc.language.iso en en_US
dc.subject Business strategy en_US
dc.subject Fashion photography en_US
dc.subject Target audience en_US
dc.subject PEST en_US
dc.subject Vogue en_US
dc.subject Advertise en_US
dc.subject Business model canvas en_US
dc.subject Key partners en_US
dc.subject Digital platforms en_US
dc.subject Communication plan en_US
dc.subject Logo en_US
dc.title Difanation Photography en_US
dc.type Thesis en_US


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