KEA OPGAVER

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dc.contributor.author Illés, Dominika
dc.contributor.author Pilawka, Olga
dc.date.accessioned 2018-12-10T09:50:58Z
dc.date.available 2018-12-10T09:50:58Z
dc.date.issued 2017-12
dc.identifier.uri http://hdl.handle.net/20.500.11869/947
dc.description.abstract The following lines in this thesis will inspect how Barbara I Gongini can create a digital strategy that increase their level of brand awareness among its niche target group by strengthening their digital presence and gives them a stable position on the market. Quantitative research and secondary research method were conducted to gain insight of the niche target audience’s demographics, values regarding fashion and digital behaviour. To observe another aspect in order to serve a successful strategy, identify differences between them and its competitors and position Barbara I Gongini in the Avant-garde fashion industry in which it operates, market research was used to gain knowledge. During the report, different theoretical models and analyses were used to acquire knowledge. Based on the insights, the solution was created and is shown with the usage of prototypes. en_US
dc.language.iso en en_US
dc.subject PESTEL en_US
dc.subject Buisiness model canvas en_US
dc.subject Porter’s five forces en_US
dc.subject Competitors en_US
dc.subject Kenzo en_US
dc.subject Barbara I Gongini en_US
dc.subject Market trends en_US
dc.subject Tows en_US
dc.title I was created to create en_US
dc.type Thesis en_US


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