KEA OPGAVER

GRIM Marketing proposal

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dc.contributor.author Cierkosz, Marcela Katarzyna
dc.date.accessioned 2018-11-29T09:01:22Z
dc.date.available 2018-11-29T09:01:22Z
dc.date.issued 2018-05
dc.identifier.uri http://hdl.handle.net/20.500.11869/929
dc.description.abstract In the modern society we live fast, we often do not focus on what we eat, moreover on where our food come from or what happens to it once we throw it out unwanted to the garbage. Food is a basis of our existence and there is no human being who can leave without it. Food waste problem appears to be a global issue. According to Food and Agriculture Organization of the United Nations: “Each year, an estimated one-third of all food produced for human consumption is lost or wasted world-wide.” But do we really know what the food waste are? Most of the sources regarding this subject, differentiate between food losses and food waste. It is important to define precisely the difference between this two conceptions, in order to understand the purpose of this paper. How can GRIM develop the company and increase the sales, while still spreading the message about food waste? en_US
dc.language.iso en en_US
dc.subject Persona en_US
dc.subject PESTLE en_US
dc.subject Ecology en_US
dc.subject Grocery stores en_US
dc.subject SWOT en_US
dc.subject Marketing Mix model en_US
dc.title GRIM Marketing proposal en_US
dc.type Thesis en_US


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