Abstract:
Unisex street wear is an emerging trend, with markets from London
to Tokyo, and the Danish market is not one to be left behind. The
Copenhagen-based company forét has been making menswear
inspired organic cotton unisex clothing for a couple of years, and
they are looking to expand their product line. Previously, the collections
consisted mostly of t-shirts, sweatshirts and beanies, all in
knitted materials. The purpose of this assignment has been to establish the aesthetic
foundation of the brand, and from there create three new styles,
all in woven materials, that will fit both men and women. The visual
identity and values were discovered through a focus group interview,
value-based Schein analysis and phenomenological analysis of an
existing style.
