KEA OPGAVER

En oplevelse med værdi

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dc.contributor.author Jepsen, Sara
dc.contributor.author Hansen, Signe
dc.contributor.author Andersen, Camilla
dc.date.accessioned 2017-02-16T11:47:55Z
dc.date.available 2017-02-16T11:47:55Z
dc.date.issued 2016-06-02
dc.identifier.uri http://hdl.handle.net/20.500.11869/108
dc.description.abstract This project investigates the relationship between brand and customer. The project is based on the company Folk & Frame. Folk & Frame makes unisex eyewear in a timeless design by fine craftsmanship. The company strives to be associated with quality and uniqueness. Through researching, analysing and testing this project seeks to enhance the brand-customerrelationship within the existing customer group. The solution is based on current and upcoming trends in our society, illustrating the development in buyer-behavior and design in the years to come. The solution includes a social media strategy, new packaging design and a redesign of the website, all focusing on creating a better customer experience. The solution creates a stronger brand identity for Folk & Frame which is the foundation for a long lasting and loyal relationship between customer and brand. en_US
dc.subject design thinking en_US
dc.subject projektstyring en_US
dc.subject SWOT en_US
dc.subject TOWS en_US
dc.subject strategisk brand analyse en_US
dc.subject segmentation en_US
dc.subject Porters Five Forces en_US
dc.subject oplevelsesøkonomi en_US
dc.subject pine gilmore en_US
dc.title En oplevelse med værdi en_US


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  • MMD 4. semester
    4. semester afsluttende opgaver / 4th semester final reports

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