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  • Babos, Andrea; Barabos, Stefania-Larisa; Valentin Faragó, Martin; Villalobos Subires, Alejandro; Tréfás, Júlia (2016-06-03)
    This report was commissioned to initiate the Scandinavian market position for the recently launched music streaming service YouTube Red. For that, we have developed a marketing campaign composed of a marketing strategy, ...
  • Sofeiga, Eusebiu; Mitrea, Stefania-Roxana; Popescu, Ioana; Branco da Silva Pereira, Joao Rodrigo; Alexandra dos Santos Maurício, Marta (2016-06-03)
    "How will we make Souncloud Go appealing to both creators and listeners, all the while differentiating ourselves from other similar platforms?" In order to address the marketing strategy for Soundcloud Go we found that ...
  • Adinaviciute, Meile; Goldner, Paz; Mihu, Anda; Nzong, Cindy; Sisak, Michal (2016-06-03)
    This report is about the launch of the music streaming service YouTube Red in the Scandinavian music streaming industry. YouTube Red is actually going to be more than a normal music streaming service: it is going to ...
  • Brimhall, Travis; Kravale, Daiga; Thomsen, Dennie; Stamp Christensen, Linette; Kiviorg, Elisabeth (2016-06-03)
    This report is written as a basis for introducing the recently launched music streaming service - SoundCloud Go - in the Scandinavian market. The aim of the report is to identify the ways, in which SoundCloud Go could ...
  • Beres, Beatrixe; Radu, Daria; Traian Roman, Dan; Coroi, Paula; Blusa, Kristina (2016-06-03)
    As SoundCloud Go is being prepared for launch in the Scandinavian space, it will need a special identity and campaign, attuned to the sensibilities and tastes of the Scandinavian user base. To achieve this, we have put ...
  • Capion Pedersen, Martin; Madsen-Østerbye, Felix; Mogensen, Rasmus; Tollgaard Koch, Sabine; Jagd Klausen, Sara (2016-06-03)
    Steltons digitale løsninger på nettet er mangelfulde - de har tre hjemmesider, som ikke har nogen ordentlig sammenhæng - samt vi finder sitet uinspirerende og forvirrende. Ydermere mangler de en call-to-action ved køb af ...
  • Friis Lindeschou Tromborg Nielsen, Michelle; Lyngaa Hansen, Caroline; Bidstrup Nyboe, Nikolaj; Sonne Engsted, Esben (2016-06-03)
    Møbeldesigneren Michael Daae Christensen på 24 år, har altid været kreativ og elsket at lave ting med hænderne. Michael fandt sit kald i møbeldesign, og i 2014 fik han solgt sit første produkt og grundlagde virksomheden ...
  • Oak & Oak 
    Marqvart Otzen, Julie; Lysgaard Olsen, Thes; Skov Kruse, Sørine; Juli Lauth Poulsen, Nanna (2016-06-03)
    I dag er en stærk og visuel identitet en essentiel del af en virksomhed. Det er samtidig en nødvendighed for måden, hvorpå virksomheden bliver opfattet af forbrugerne. En stor del af branding og markedsføring foregår nu ...
  • Rand 
    Beyer Folkman, Lars; Brock Korsgaard, Louise (2015-12-18)
    This project’s objective has been to develop a brand concept with a multimedia solution for the boat manufacturer RAND Boats. In order to develop a communication strategy with an effective visual identity and digital product ...
  • Barslund, Sofie Lulu (2015-12-18)
    Great service is not always enough. In today’s society, the consumer is highly aware of their own personal self and what they identify with. Therefore it is crucial for businesses to deliver unique experiences, to build ...
  • Prochazkova, Lenka (2015-12-18)
    The primary goal of this project is to design the best suitable visual identity for a Czech primary school, and transfer this identity to an online platform. The final product will be a design manual and an interactive digital ...
  • Hallgreen, Sofie; Birk Laugesen, Mathilde; Christensen, Emma Emilie; Britbo, Amalie (2015-12-18)
    This report contains analysis and argumentation for developing a relevant visual identity and a campaign for the danish company “Bolsjehuset”. The motivation for choosing this company came from the interest of something ...
  • Dyreby, Simon; Toft, Anders (2015-12-18)
    En Klovn til Forskel is a Goodwill organization, with focus on children in third world countries. With a trip to Tanzania in 2015 and planned trip to another destination in Africa in 2016, the idea is to bring the iconic ...
  • INCH CPH 
    Rasmussen, Mads (2015-12-18)
    The study takes a look at the issue of a homogeneous field with a low entry barrier; the business of digital graphic design. The study’s goal is to find a solution in which, graphic design bureaus can differentiate themselves ...
  • Todea, Alexandru; Balabanov, Deyan; Kolbe, Julian; Jørgensen, Morten; Labaj, Stefan (2015-12-17)
    This project contains both an indepth economic and strategic analysis of the music streaming industry, with Spotify as the case company, as well as a presentation of a marketing campaign centered around a newly developed, ...
  • Klassen, Danielle; Eyles-Casizzi, Ian; Tjorvadottir, Tara; Zelenková, Anna; Bele, Bogdan (2015-12-17)
    This document provides indepth market analysis on the great challenge facing the music streaming industry in Scandinavia with an accompanying proposal for a marketing campaign designed to attain and retain market share ...
  • Christensen, Martin Oliver; Kárason Nielsen, Hallur; Engstrøm Pedersern, Henrik; Silina, Leva; Oehme, Stefan Michael (2015-12-17)
    Subject Matter This report was commissioned to examine how internet users in a specific age group know or use Spotify and to recommend ways to target this group. Methods of Analysis Tools used include SWOT/TOWS, Porter’s ...
  • Kriuciokaite, Ausrine; Ciumdedean, Claudiu; Bagdonaite, Eidvile; Nichols Queen, Morgan; Musur, Patrycja (2015-12-17)
    The purpose of this report is to investigate and answer the question of how to encourage free users to upgrade to the premium accounts? In order to do that this report conducted an in depth marketing analysis. First, the ...
  • Laurenborg, Andrea; Dizay, Hawler Bo; Comboeanu, Giani-Christian; Lastuvka, Stepan (2016-01-03)
    The purpose of project was to create a campaign to promote the launch of Soundcloud Go within the Scandinavian market. More specifically, as stated in the problem formulation, the objective is to raise awareness for this ...
  • Sørensen, Sebastian Vilhelm; Schenstrøm, Andrea Sofie; Fujishima, Lisa; Haumann Langsager, Michael; Lund Kristensen, Nadia Mary (2016-06-03)
    Dette projekt vil derfor forsøge at afdække; hvordan man kan adskille sig på et marked, hvor konkurrencen er stor? Og om det er muligt når ressourcerne er minimale? Projektet vil, med omdrejningspunkt i dansk design og ...

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